FOR IMMEDIATE RELEASE

Omaha, NE – June 4, 2025 – Nebraska Realty, one of the nation’s largest independently owned real estate brokerages, proudly announces the continued growth of its national brand, Embarc Realty, with the launch of Arizona operations. The expansion brings the brokerage’s commitment to personalized service, agent-centered model, and decades of industry experience to clients across Scottsdale and Southern Arizona.

Embarc Realty was created by Nebraska Realty to bring its trusted legacy into new markets. Following a successful launch and ribbon-cutting in Council Bluffs, Iowa, in August 2024, Embarc Realty now officially opens its doors in Scottsdale and Southern Arizona.

“Nebraska Realty has always focused on building relationships, delivering value, and empowering agents to succeed. Embarc Realty takes these values into other states with a dynamic model designed for today’s real estate professionals,” said Andy Alloway, President & CEO of Nebraska Realty. “We’re thrilled to bring this vision to Arizona alongside an elite group of leaders who embody our mission.”

Embarc Realty’s Arizona operations are led by some of the most accomplished names in the state’s real estate industry:

• Martha Appel, Designated Broker – With over 35 years of experience and a distinguished career as a policy leader and compliance expert in Arizona real estate.

• Greg Hollman, Brokerage Advisor – Former President of one of Arizona’s largest brokerages, bringing 18+ years of executive-level leadership.

• Buck James Callery, Branch Manager – Green Valley – A respected industry veteran with decades of experience supporting agents and clients in Southern Arizona.

• Laurie Lundeen, REALTOR® – Arizona’s #1-ranked agent from 2015–2024, and among the Top 100 agents nationwide according to The Wall Street Journal and RealTrends.

Together, this team positions Embarc Realty for immediate impact across the state. With 1,000+ agents across its network, Nebraska Realty and Embarc Realty continue to be driven by a mission that puts people at the center of every transaction.

“This isn’t just about growth, it’s about thoughtful expansion with the right people in the right places,” said Sam Wurm, Executive Vice President at Nebraska Realty. “Embarc Realty gives us the structure to grow nationally while staying true to how we do business.”

Embarc Realty is actively seeking experienced real estate agents and brokers to join its growing teams in Iowa, Arizona, and beyond. The company offers a dynamic environment, powerful tech, hands-on support, and a people-first culture that prioritizes relationships, service, and success.

For more information about Embarc Realty and available opportunities, visit www.embarcrealty.com or contact info@embarcrealty.com.

About Embarc Realty
Embarc Realty is the premier real estate brand founded to bring Nebraska Realty’s legacy of excellence to new markets nationwide. Embarc Realty leverages the same commitment to personalized service that has made Nebraska Realty one of the largest independently owned brokerages in the country.  Guided by the belief that “Real Estate is our What, People are our Why,” Embarc Realty supports its agents with the tools, resources, and culture needed to thrive in today’s real estate landscape. Currently serving Nebraska, Iowa, and Arizona, Embarc Realty continues to expand its reach through its people-first approach.

Media Contact:
Megan Heimes
Director of Marketing
Nebraska Realty / Embarc Realty
402-491-0100
Megan.Heimes@NebraskaRealty.com